Technology Web Analytics — The Soul of Digital Accountability

1. POINT OF viewWEBANALYTICSWeb Analytics —The Soul of Digital AccountabilityBy: Parmjeet Kaur, Manager Marketing Strategy & Analysis and Deepak Jain,Manager Marketing…

Documents Web Analytics — The Soul of Digital Accountability

© Sapient Corporation 2012IDEA ENGINEERS POINT OF view Today, a majority of enterprises are under‐invested in analyzing data flowing from digital channels. Even when enterprises…