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1. 4Chapter FourPromotions Opportunity Analysis Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall4-1 2. PetsMart 4 Pets are now part of the family.•…

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1. 2 Chapter TwoCorporate ImageandBrand ManagementCopyright © 2010 Pearson Education, Inc. publishing as Prentice Hall 2-1 2. 2 ••How important are brand names?How important…