Documents David Myers Chapter 7 Persuasion “To swallow & follow” or “…be a free agent”…. …which....

Slide 1 David Myers Chapter 7 Persuasion “To swallow & follow” or “…be a free agent”…. …which is it? 1 Slide 2 Persuasion...matters Process by which a message…

Documents Copyright 2010 McGraw-Hill Companies 1. Process by which a message induces change in beliefs,...

Copyright 2010 McGraw-Hill Companies * Process by which a message induces change in beliefs, attitudes, or behaviors * Central Route Occurs when interested people focus on…