Slide 1Chapter 6 Source, Message and Channel Factors Slide 2 The Persuasion Matrix Slide 3 Who will be effective in getting consumers attention? Source/ attention Source/…
Slide 1 Source, Message, and Channel Factors 6 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved. Slide 2 Nike and Tiger Woods 1996…