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1. Integrated Marketing Communications and Direct Marketing Chapter 18 2. The Communication Process Requires Six Elements: a source, a message, a channel of communication,…

Documents Chapter 12 Promotion Mix: Communicating Customer Value.

Chapter 12 Promotion Mix: Communicating Customer Value Copyright 2007, Prentice Hall, Inc. Samsung: http://www.youtube.com/watch?v=qXpVhTiePHQ&feature=PlayList&p=9326466B81B9D840&index=4…