Slide 1 www.mhhe.com/fourps Place and Development of Channel Systems CHAPTER ELEVEN For use only with Perreault/Cannon/McCarthy or Perreault/McCarthy texts. © 2008 McGraw-Hill…
Marketing Strategy Planning Process CH 11: Place and Development of Channel Systems Marketing Strategy Planning for Place (Exhibit 11-1) Place Decisions Are Guided by “Ideal”…
Slide 1 www.mhhe.com/fourps Place and Development of Channel Systems For use only with Perreault/Cannon/McCarthy or Perreault/McCarthy texts. © 2008 McGraw-Hill Companies,…