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Marketing Always On -Marketing - Nordic Morning Breakfast Seminar

1. Always OnMarketing5.11.2014 / Heikki KokkonenNordic Morning Breakfast SeminarFeedback, comments, questions on Twitter: @klikkicom(c) Copyright KliKKi AB 2014. It is forbidden…

Government & Nonprofit How Can You Make Your Fundraising Events Stand Out?

1. Ask Key Questions 1 ??? 3 5 2 4 Set a Budget Define Measurable Goals • Who is my audience? • What type of event will attract this audience? • What is the purpose…

Business An overview of measurement models and perceptions of ad effectiveness by Hannah Bewley

1. An Overview of Measurement Modelsand Perceptions of Ad Effectiveness.Hannah Bewley,Research Manager, IABiabuk.net/hannah05 March 2013 2. Agenda• Setting the scene –…

Documents Slide 8.1 Chaffey et al., Digital Marketing: Strategy, Implementation and Practice, 5 th edition ©....

Slide 1 Slide 8.1 Chaffey et al., Digital Marketing: Strategy, Implementation and Practice, 5 th edition © Pearson Education Limited 2013 Chapter 8 Campaign planning for…

Documents How LasikPlus Spends Smart Using Attribution to Optimize Your Digital Media Mix 2/5/13 – 1:30 pm.

Slide 1 How LasikPlus Spends Smart Using Attribution to Optimize Your Digital Media Mix 2/5/13 – 1:30 pm Slide 2 Attribution: In Summary Slide 3 Brand & Agency Kimberly…

Documents Path_to_Conversion

Adform Path-to-Conversion Looking beyond the last click Now more than ever, advertisers and marketers need to understand how their efforts contribute to the bottom line.…

Documents Adform-P2C_white_paper

P2C Conversion Looking beyond the last click Now more than ever, advertisers and marketers need to understand how their efforts contribute to the bottom line. An increased…

Marketing Cross Media Attribution

1. Building bridges across Paid, Owned and Earned Media to optimize media mix efficiencies and effectiveness Cross Media Attribution May 2012 2. © 2012 Havas Media Group…