Technology Multiscreenworld final

1. The New Multi-screen World: Understanding Cross-platform Consumer Behavior August 2012 2. Executive summary 4TV no longer commands our full attention as it has become…

Documents The New Multi-screen World: Understanding Cross-platform Consumer Behavior

The New Multi-screen World: Understanding Cross-platform Consumer Behavior August 2012 Executive summary 1 3 We are a nation of multi-screeners. Most of consumers’ media…

Technology The New Multi-screen World: Understanding Cross-platform Consumer Behavior

The New Multi-screen World: Understanding Cross-platform Consumer Behavior August 2012 Executive summary 4 TV no longer commands our full attention as it has become one of…