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digital attribution

Marketing Scientific Attribution: Maximizing Digital ROI by Dave Mundo

1. Scientific Attribution: Maximizing Digital ROI Dave Mundo VP, Analytics Director @davemundo 1 2. BKV is a full service agency helping clients since 19812 3. BKV offers…

Technology New Analytical Architectures for Big Data

1. New Analytical ArchitecturesWhy Classic Data Warehousing Approaches Miss the Mark with Big Data March 21, 2013Casey Kiernan • [email protected] Blog • www.the-data-platform.com…

Education Product Marketing by Numbers - Objectives, Goals and KPI frameworks

1. @jonoaldersonDigital Marketing By Numbers Product Management By Numbers 2. @jonoaldersonDigital Marketing By Numbers Jono Alderson Head of Insight @ Linkdex @jonoalderson…

Data & Analytics Digital Attribution Modeling Using Apache Spark-(Anny Chen and William Yan, Adobe)

1. Algorithmic Digital Attribution Using Spark Anny (Yunzhu) Chen and William (Zhenyu) Yan Adobe 2. Agenda •  Digital attribution •  Algorithmic digital attribution…

Documents DIGITAL ATTRIBUTION: COPYRIGHT AND THE RIGHT TO CREDIT

GREG LASTOWKA INTRODUCTION ................................................................................................. 41 I. COPYRIGHT AND DIGITAL NETWORKS ..................................................