Slide 1Segmenting Adult Web Users into Meaningful Age Categories Robert W. Bailey, Ph.D. Computer Psychology, Inc. [email protected] 801-201-2002 Slide 2 What are the…
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WEEK 06 SEGMENTATION, TARGETING & POSITIONING STRATEGIES Chapter Aims At the end of this chapter, students will be able to: Judge the importance of the role of market…
AOI I am investigating Steven Spielberg and how successfully reached different age segments of the audience by making family blockbusters and films with a serious social…