Country: Mexico CONSULTANTS IN FOOD – TRADE – MARKETING - COMMUNICATIONS -Tips on how to do business in Mexico -Market and Product Trends -Food Export.

Country: MexicoCountry: Mexico

CONSULTANTS IN FOOD – TRADE – MARKETING - COMMUNICATIONS

-Tips on how to do business in Mexico-Tips on how to do business in Mexico

-Market and Product Trends-Market and Product Trends

-Food Export market activities and -Food Export market activities and servicesservices

Tips to do business in Mexico

Business relationships are usually very formal.

When having an appointment, don’t be late

Find out if your counterpart speaks English (interpreter)

Before attending your appointment confirm its taking place

Sorry no,inglich, meEspañol only

Tips to do business in Mexico

• Be prepared to fax quotes or information, translated in Spanish (The language is one of the biggest business killers)

• Always confirm your communications (fax, email) have gone through

• When placing a call to your buyer, let the receptionist know you are calling long distance for a quick connection

Mr. Ron Smithfrom PP Foods

Tips to do business in Mexico Quote with the correct incoterm to the

closest border or the requested city While doing a product presentation, make

sure you are able to give some pricing…

TEXAS

Tips to do business in Mexico

•Buyers that don’t see pricing, usually consider their appointment a waste of their time (specially supermarket buyers) •If pricing is impossible to bring with you, try to quote as soon as possible and commit to a date

$ 17.99FOB Laredo

Tips to do business in Mexico

FREDERALEXPRESS

When sending documents: Dont use regular mail Use always a courier DHL,

UPS Fedex etc. When sending samples: Use a forwarding company or a

courier. However, make sure you have the right documents before sending your samples

MEXICAN MAIL

Tips to do business in Mexico

Breakfast works great for quick business meetings

Lunch business meetings are pleasant but long. Might take hours if alcohol is involved. Good opportunity to meet your client.

Beso (Kiss) or Abrazo (Hug) are cultural greeting or good bye gestures amongst Mexican Business Relations

Tips to do business in Mexico

•Mexicans have a difficulty to say “NO” in general. They want to be very comforting.•Lack of assertiveness creates problems and misunderstandings.•If you don’t hear from your buyer after following up twice, he might not be interested in your product•Be always prepared for these

situations

Country: MexicoCountry: Mexico

CONSULTANTS IN FOOD – TRADE – MARKETING - COMMUNICATIONS

-Market and Product Opportunities- -Market and Product Opportunities- TrendsTrends

Changes in the Eating HabitsChanges in the Eating Habits

Fast & convenient More women working outside of home, at all income levels “Lite”, natural, and healthier foods are a current trend,

particularly among urban, women and families too But the snack and processed

foods consumption is still rising

Food product potential in Food product potential in different age segments:different age segments:Source: Nielsen 2007 Study

Mexican consumers love novelty Mexican consumers love novelty items and all the classic items and all the classic

munchiesmunchies

Country: MexicoCountry: Mexico

CONSULTANTS IN FOOD – TRADE – MARKETING - COMMUNICATIONS

-Food Export market activities and -Food Export market activities and servicesservices

Activities and Services offer Activities and Services offer from Food Export MW or NE to from Food Export MW or NE to companies:companies:

•Focused Trade MissionsFocused Trade Missions

•Food Show Plus ! Value added Food Show Plus ! Value added services for International services for International Trade Trade Show participationShow participation

•Market Builder ServicesMarket Builder Services

Focused Missions to MexicoFocused Missions to Mexico Food Ingredients Retail Segment Convenience Stores Food Service Private Label Northern Market (Nov 08)

Include: Briefs, BusinessMeetings, importation samples,Table top show, generic brochureStore or segment tour visits, i.e.Supermarket, bakeries etc.

Food Show Plus ServicesFood Show Plus Services

Consist in added value services to facilitate companies their participation in trade shows: Services include:

Interpreter or demo-chef girl for days of show. Translation of one page brochure and inclusion

in generic Spanish brochure In some cases, business meetings Breakfast Seminar Assistance before and during the show MARKET BUILDER (to be explained)

Food Show Plus ServicesFood Show Plus ServicesANTAD ShowANTAD Show

National Retailers Association Show.

The largest food show in Mexico

Takes place in Guadalajara, Mexico

Supermarket buyers, importers and distributors attend the show

An important show to consider

Date: March of every year

Food Show Plus ServicesFood Show Plus ServicesAlimentaria Trade ShowAlimentaria Trade Show

Takes place in Mexico City Focused to Food Service

and Retail Much Smaller show than

ANTAD but important because it takes place Mexico City

Very oriented to gourmet and fancy food segments

Many international pavilions participate

Date: June every year

Exphotel Trade Show Exphotel Trade Show

Date: June every year

Takes place in the Cancun and Yucatan Peninsula area.

This show is 100% Food Service oriented

It’s a regional show serving the most important tourist area in Mexico

The show has been around for more than 12 years

Good show for Foodservice business

Abastur Trade ShowAbastur Trade Show

Date: Sept-Oct every year

Takes place in Mexico City The largest Food Service Show in Mexico with a National reach

US pavilion coordinated The best Food Service

Show in Mexico About 1/3 the size of the

ANTAD show

Market Builder ServicesMarket Builder Services

Store Checks Import Analysis Distributor Referral Importer´s List

In Market AssistanceLabeling SeminarBusiness MeetingsSupermarket tour

THANK YOUTHANK YOUPresentation available for download at: www.marketingsolutionsfirm.com/download.htm

Raul Caballero, Violeta PicazzoFood Export MW-NE,Tel. (01152555) 362-7407, Fax. [email protected] [email protected]