Marketing Case Study PRODUCT: COKE ZERO Submitted To: Prof. Suzzane Ross SUBMITTED BY: JIJO FRANCIS (822-417-143) 5/9/2013 GBMP 502 TABLE OF CONTENTS I. INTRODUCTION…………………………………………………………………

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Slide 1Correlation vs. Causation Slide 2 In a Gallup poll, surveyors asked, “Do you believe correlation implies causation?’” 64% of American’s answered “Yes”.…

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