When designing or redesigning an application, Nimble Partners focuses on three core principles: consistency, hierarchy, and personality. We can think of these principles…

An essay by Huub Koch

Images from the Boston Marathon fueled an ongoing debate among professionals about the publication of graphic images and whether or not it is acceptable to alter spot news…

Cannes Lions Grand Prix winners’ creative genius is undisputed but what human truths underpin 2014’s Lions? Post-recession blow-outs, an appetite for risk and a desire…

Branding and Positioning

@tomdebruyne   www.sueamsterdam.com Ro3erdam,  March  21th  2012 Persuasion eats advertising for breakfast The secret for becoming a highly successful creative Tuesday,…

SUEAMSTERDAM persuasion EATS ADVERTISING FOR BREAKFAST THE REASON WHY maandag 2 april 12 Digital is a revolution in buying behaviour not media.  Our  previous  agency,…

SUEAMSTERDAM persuasion EATS ADVERTISING FOR BREAKFAST THE REASON WHY Saturday, April 7, 2012 Digital is a revolution in buying behaviour not media.  Our  previous  agency,…

WHAT MATTERS NOW Things to think about (and do) this year Here’s what we’re working on and thinking about. What about you? Big thoughts and small actions make a difference.…

WHAT MATTERS NOW Things to think about (and do) this year Here’s what we’re working on and thinking about. What about you? Big thoughts and small actions make a difference.…