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1. • What is Marketing?• Core Marketing Concepts• Evolved MarketingConcepts• Role of Marketing intoday’s organization• Advantages of Marketing• Identifying…

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MARKETING MANAGEMENT 12th edition 1 Defining Marketing for the 21st Century Kotler Keller Chapter Questions Why is marketing important? What is the scope of marketing? What…

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MARKETING MANAGEMENT 1 Defining Marketing for the 21st Century Kotler Keller 1-* What is Marketing? Marketing is an organizational function and a set of processes for creating,…

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1 Defining Marketing for the 21st Century 1 Copyright © 2011 Pearson Education, Inc.  Publishing as Prentice Hall 1-* What is Marketing? Copyright © 2011 Pearson…

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1 Defining Marketing for the 21st Century 1 Copyright © 2011 Pearson Education, Inc.  Publishing as Prentice Hall 1-* Chapter Questions Why is marketing important?…

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Defining Marketing for the 21st Century 1 Marketing Management A South Asian Perspective, 13th ed * Copyright © 2009 Dorling Kindersley (India) Pvt. Ltd. 1-* Chapter Questions…

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* 1-2 Class Methodology Lecture/Presentation Video and Discussion Case studies Marks Class discussion Presentation /Assignments Project Quiz * 1-2 100 Marketing Tag Lines/Slogans…

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Understanding Marketing Management Definition of Marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging…

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1 Defining Marketing for the 21st Century 1 * Chapter Questions Why is marketing important? What is the scope of marketing? What are some fundamental marketing concepts?…

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Organizational Resource Management ORM 6 Copyright © 2009 Pearson Education, Inc.  Publishing as Prentice Hall 22-34 MARKETING Copyright © 2009 Pearson Education,…