Documents Strategic marketing 9edi.chapter3

1. Strategic Marketing1. Imperatives for Market-Driven Strategy2. Markets and Competitive Space3. Strategic Market Segmentation4. Strategic Customer Relationship Management5.…

Documents 1. Imperatives for Market-Driven Strategy 2. Markets and Competitive Space 3. Strategic Market...

Slide 1 1. Imperatives for Market-Driven Strategy 2. Markets and Competitive Space 3. Strategic Market Segmentation 4. Strategic Customer Relationship Management 5. Capabilities…