Documents Effectiveness of Advertising Strategies a Case Study of Soft Drink Industry in India (2)

The Indian Institute of Planning and Management New Delhi 1 CHAPTER-1 INTRODUCTION Batch: PGP/SS 2010-2012 Alumni ID: DS/10/12-M-128 The Indian Institute of Planning and…

Documents SECONDARY DATA. DATA SOURCES Primary Data: The data which is collected first hand specially for the...

SECONDARY DATA DATA SOURCES Primary Data: The data which is collected first hand specially for the purpose of study. It is collected for addressing the problem at hand. Thus,…