Data & Analytics Definitions for Real World of Big Data Marketing

DEFINITIONS for the REAL WORLD of BIG DATA MARKETING 9 TERMS YOU AND YOUR TEAM NEED TO KNOW Volume Volume is the amount of data, and it includes data from traditional and…

Marketing Data-Driven Marketing Survey

1. DATA-DRIVEN: Teradata Data-Driven Marketing Survey 2013, Global Leveraging data to create a sustainable competitive advantage 2. PAGE 2 WELCOMEfrom Lisa Arthur, CMO, Teradata…