By Ayan Chakraborty Pratik Mohapatra Issues and Concerns Two-third of the big mergers and acquisitions fail Differences in the top management Absence of strategic…
BRAND MANAGEMENT HISTORY 1922 - Founded as swallow sidecar company by two motorcycle enthusiasts, williom lyons & william walmsley. 1935 - SS Jaguar name first appearedon…
1. INTRODUCTION TO THE INDUSTRY Approximately 25 of Benz's vehicles were built before 1893, when his first four-wheeler was introduced. They were powered with four-stroke…