Chapter 12: Managing Customer Relationships and Building Loyalty Slide © 2007 by Christopher Lovelock and Jochen Wirtz Services Marketing 6/E Chapter 12 - 1 Overview of…

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1. This document contains privileged and confidential information intended only for the use of the individual or entity to which it is addressed.COPYRIGHT © RANKWAVE 2014…

1. CHAPTER 9 CUSTOMER RELATIONSHIP MANAGEMENT 2. Learning outcomes Outline different methods of acquiring customers via electronic media Evaluate different buyer behaviour…

Chapter 12: Managing Customer Relationships and Building Loyalty Slide © 2007 by Christopher Lovelock and Jochen Wirtz Services Marketing 6/E Chapter 12 - 1 Overview of…

Chapter - 1 RETAILING: ROLE, RELEVANCE AND TRENDS © Oxford University Press 2010 What is retailing?  Retailing: a conclusive set of activities or steps used to sell a…