1. CHAPTER 9 CUSTOMER RELATIONSHIP MANAGEMENT 2. Chapter Nine Overview SECTION 9.1 – CUSTOMER RELATIONSHIP MANAGEMENT Business Benefits of CRM Using Information Technology…
1. CHAPTER 9 CUSTOMER RELATIONSHIP MANAGEMENT 2. Chapter Nine Overview SECTION 9.1 – CUSTOMER RELATIONSHIP MANAGEMENT Business Benefits of CRM Using Information Technology…
1. ITM 309 Customer Relationship Management Dr. Frederick Rodammer Michigan State University Eli Broad College of Business [email_address] November 5, 2008 2. Today’s Learning…
Slide 1 BUSINESS DRIVEN TECHNOLOGY Business Plug-In B4 Customer Relationship Management Slide 2 LEARNING OUTCOMES 1.Describe the three CRM technologies used by marketing…
Slide 1 BUSINESS B4 Customer Relationship Management (CRM) Slide 2 Learning Outcomes Describe the three CRM technologies used by marketing departments Describe and differentiate…