Documents CUSTOMER

The Value of Customer Value Analysis Customer value analysis becomes the starting point in marketing research By Kevin T. Higgins Since customer value analysis entered the…

Documents Brand Optimalization for Price Sensitive Market

1. Brand OptimalizationFor Price Sensitive MarketSukardi Arifin, MMDirektur Marketing Hotel SemestaMajalah Marketing Semarang, 18/6/2011 2. Market ShareMSFBrandAwareness…

Documents Evaluating the Perceived Value of Service Delivered by Taiwanese Airlines in the Domestic Market...

Evaluating the Perceived Value of Service Delivered by Taiwanese Airlines in the Domestic Market Jin-Ru Yen Dawna L. Rhoades Ger-Yuan Hsu The 12th International Conference…