Tag: targets market sensing

Documents tagged

customer value imperatives

Documents Strategic gaps: The difference between what we want and what we have got Lecture 10.

Slide 1Strategic gaps: The difference between what we want and what we have got Lecture 10 Slide 2 A route-map for market- led strategic change Value-based marketing strategy…

Documents Customer value strategy and positioning: What have you got to offer, and how does it makes you...

Slide 1Customer value strategy and positioning: What have you got to offer, and how does it makes you different to the rest? Lecture 7 Slide 2 A route-map for market- led…

Documents Market strategy and the strategic pathway Lecture 4.

Slide 1Market strategy and the strategic pathway Lecture 4 Slide 2 A route-map for market- led strategic change Value-based marketing strategy New marketing meets old marketing…

Documents Strategic relationships and networks: Building the infrastructure to deliver the strategy Lecture 8.

Slide 1Strategic relationships and networks: Building the infrastructure to deliver the strategy Lecture 8 Slide 2 A route-map for market-led strategic change Value-based…

Documents Strategic market choices and targets: Where to compete and where not to Lecture 6.

Slide 1Strategic market choices and targets: Where to compete and where not to Lecture 6 Slide 2 A route-map for market- led strategic change Value-based marketing strategy…