1. Consumer BehaviorBy Prof. Rajeev KumarThe behavior that consumers display insearching for, purchasing, using, evaluating, anddisposing of products and services that theyexpect…
1. How to measure customer experience to improve satisfaction and loyaltyFredrik AbildtrupCEO @ TeleFaction A/S The Return on Behavior® Company 2. ContentsWhy manage experiences?…