1. TOP 10 Learning ConceptsChapter 5: Customer Value, Satisfaction, and Loyalty Cabunilas, Michelle M. 13 April 2011 http://cabunilasmichelle.blogspot.com Kotler, Keller,…
Slide 1 Basic Marketing Concepts Overview Slide 2 Marketing Review Modules Marketing Review Modules Marketing Concepts Customer Needs Industry Competition Target Marketing,…