HELSINKI SCHOOL OF ECONOMICS Department of Marketing and Management STRATEGIC MARKETING AND CUSTOMER ORIENTATION: A CONCEPTUAL FRAMEWORK FOR CUSTOMER FIT Entrepreneurship…
REBRANDING WE live in an age when attitudes are not to be simply kept deep within but must be slipped on as a T-shirt or footwear. And company names need not be anything…
PROJECT REPORT ON THE CUSTOMER’S PERCEPTION ON THE USAGE OF IRCTC Indira Naidu Lawi Anupam Pulasta Dutta Vijetha GITAM INSTITUTE OF INTERNATIONAL BUSINESS VISAKHAPATNAM…
1. OVERVIEW OF ICICI BANK: The bank, headquartered in Mumbai, has a network of about 1,400 branches and 4,530 ATMs in India and a presence in 18 countries. It offers a wide…
Letter of Transmittal January 28, 2006 Mr. Monirul Hasan Masum Instructor of MKT Department of BBA Bangladesh University of Business & Technology. Re: Analysis the marketing…
Available ONLINE www.visualsoftindia.com/journal.html VSRD-IJBMR, Vol. 1 (5), 2011, 321-334 RESEARCH ARTICLE RESEARCH ARTICLE Perception of Consumers towards Shopping Mall-…