Coca cola

Letter of Transmittal

January 28, 2006

Mr. Monirul Hasan Masum

Instructor of MKT

Department of BBA

Bangladesh University of Business & Technology.

Re: Analysis the marketing mix of Coca-Cola.

Sir,

Here is the report of the study you requested on ‘Marketing mix (4 p’s) analysis of

Coca-Cola’.

We are very happy to submit this report on time to you. In this report we have tried to

analysis marketing mix, current market strategic, new strategic and advertisement of

Coca-Cola. You will be pleased that to prepare our report we have tried to include all of

possible information.

We are very much grateful to you for kind assistance. Thank you for your valuable time and

cordial consideration.

Sincerely yours,

Ashraful Amin Chowdhury.

On behalf of my group.

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Acknowledgement

At the beginning we want to remember almighty Allah for giving us the opportunity and

strength to do this work smoothly and blessings for our success.

We would like to express our heartiest gratitude to our honorable course teacher Mr. Monirul

Hasan Masum lecturer of MKT for his constant guidance, helpful advice and continuous

encouragement throughout the progress this report organization based information. Without

these help the task could not be completed.

We are very grateful to the organization’s Assistant Manager (Marketing) Md Zahid Hosan,

General Manager (Administration) Md. Ruhul Amin, Marketing Manager (Statistical)

Md. Mazed, Their cooperation has assisted us to prepare this kind of important report which

will focus overall condition of the organization.

Our sincerest thanks to all of our friends, classmates and well wishers for their whole hearted

support and encouragement in various aspects of our work.

We went to express our best appreciation to the company member and employer for their

valuable contribution in completing this report on Coca - Cola.

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Table of contents

SL

NO

Head Line Page

01. Executive Summary 04

02. Back ground of the Study 06

03. Objective 06

04. Methodology 07

05. Limitations of the study 10

06. Historical back ground of the company 12

07. Marketing mix 13

08. 4, p analysis 14

09. 4, C analysis 19

10. Strategy of the coca cola 24

11. Facilities of the company 29

12. Lickings of the company 30

13. Suggestion 31

14. Conclusion 32

15. Bibliography 34

16. Appendix 35

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Executive Summary

Coca-Cola is an international company .Bangladesh is one region of that company.

Bangladesh Coca-Cola Company controlled by Coca-Cola Farest LTD (CCFL). There are

two producer of Coca-Cola one is Ablul Molem LTD another one is Tabany Beverage .We

make of our report on Coca-Cola of Tabany Beverage.

In the introduction we will discuses about how we will have conducted our report and what

the methodologies of this report are. We have discussed here the background of the study,

report objectives, type of research, limitations of the study.

Then we discuss marketing mix of Coca-Cola. We describe product, price, place, promotion

of Coca-Cola and describe customer satisfaction level through our customer satisfaction

survey. We analyses advertisement on the basis of customer perception.

Then we analyze market strategy. After that we try to find out the major problem of Coca-

Cola and its company on basis of customer survey and our observation. We conclude our

customer survey questioner with this report.

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Chapter-1

Introduction

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ж Background of the study:

As a student of marketing it is very much essential to know about marketing mix. On the

other hand book knowledge is not enough to understand marketing mix. For that reason we go

through the cock company to gather real life marketing knowledge. And to understand that

how to they capture the market, fight with competitor to use product, price, place, promotion.

ж Report objective:

To analyze marketing mix of Coca-Cola

To analyze customer satisfaction on Coca-Cola

To analyze market present and future market strategy

ж Specific objectives:

X To analyze 4p of Coca-Cola.

X To analyze 4c of Coca-Cola.

X To analyze market current strategy.

X To analyze market future strategy.

X To identify threats and opportunities of the company.

X To identify weakness of the company.

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ж Methodology:

Methods followed to perform a job or conducting activities to complete a task is called

methodology. In conducting this study the following methodology was adopted in collecting

data & information, preparation of reports etc.

ж Type of research:

The purpose of market research is to provide relevant data that will help solve marketing

problems a business will encounter. This is absolutely necessary in the start-up phase.

Conducting thorough market surveys is the foundation of any successful business. In fact,

strategies such as market segmentation and product differentiation would be impossible to

develop without market research.

There is several kind of research approach; we use descriptive research approach for analysis

marketing mix of coca-cola. Descriptive research is to describe things, such as the market

potential for a product or the demographics and attitudes of consumer who buy the product.

To use this approach we analysis market mix and consumer satisfaction level of coca-cola.

ж Sources of data:

To gather company information we use both primary data and secondary data.

ж Secondary data:

Secondary data consist of information that already exists somewhere, having been collected

for another purpose. Secondary data provided a good starting point for research and often help

to define research problem and objectives. This is available more quickly and at a lower cost

then primary data. We collect secondary data form Internet, Business magazine.

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ж Primary data:

Primary data consist information collected for the specific purpose at hand. We collect

primary data form consumer and company through some question. For example, to consumer

“Are you satisfied about test of coca-cola”, “Which advertisement you like most?”, “What

price level you expected from Coca-Cola?”, to company “What type of discount you provided

to your consumer?”,

“What are you doing to increase your sales?”, “How you full fill consumer need of coca-cola

in Bangladesh?”

ж Research approach for primary data collection:

Research approach for gathering primary data collection we use both observational and

surveys approach.

Observational research involves gathering primary data by observing relevant people, action

and situation. Observational research can obtain information that people are unwilling or

unable to provide. In some case, observation may be the only way to obtain the needed

information. In contrast, some thing simply cannot be observed, such as feelings, attitudes and

motives, or private behavior .long-term or infrequent behavior is also difficult to observe.

Because of this limitation, we use observation method long with surveys data collection

method. We use observational research approach when we asking question to the consumer or

to the company employee.

Survey research, involves gathering of primary data by asking people question about their

knowledge, attitude, preference and buying behavior. This is the most widely used method for

primary data collection, is the approach best suited for gathering descriptive information .The

major advantage of survey research is its flexibility it can be used to obtain many difficult

kind of information in many different situation. We use survey research approach by making

questioner for consumer and company.

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ж Contact method for primary data collection:

Information can be collected by mail, telephone, and personal interview or online. We use

personal interview to collect primary data. Personal interviewing takes two forms individual

and focus group.

Individual interviewing involves talking with people in their homes or office, on the streets,

or in the shopping malls. This form of interview is fixable .Through this form interviewing

can ask different types of question and observe reactions and behavior of consumers. We use

this form to collect our information.

Focus group interviewing involves inviting 6 to 10 people to gather for a few hours with an

interviewer to talk about a product, services, or organization, the interviewer “focus” the

group discussion on important issues. We use this form when we conducting group

discussion.

ж Sampling plan for primary data collection:

We draw a conclusion about larger groups of consumer by studying a small sample of total

consumer population. A sample is a segment of the population selected to represents the

population as a whole. By that we can make accurate estimates of the thoughts and behaviors

of the larger population. We take no probability convenience sample. This represents the

researches selects the easiest population members form which to obtain information. We

select 30 people form our family for primary data collection.

ж Research instruments:

To collect primary data we use questioner. We use objectives type question and open

question.

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ж Limitation of the study:

Every company has some secrecy, which cannot be and should not be disclose to an outsider

so we had some limitations to enter in to the affairs of the company in depth. Moreover, the

employees of the company had their own routine duties. In spite of their full cooperation we

failed to discuss about every intended aspects in details.

ж Lack of information:

Information on which is so important for prepare a report. The main limitation of our making

report is lack of information. The limited sources of secondary information and the controlled

accessibility caused difficulty in getting the confidential information. For example, records of

product real price were restricted as it is not private limited company

Although we are not got enough information from internet about coca-cola on basic of

Bangladesh market

ж Lack of time:

Our course duration is in limit time. In this short time we can not prepare our report properly.

ж Lack of marketing intelligence:

Marketing intelligence is systematically collection and analysis of public available

information but to be a student we have lack of marketing intelligence. For lack of marketing

intelligence we can not get collect information.

ж Lack of professional knowledge:

As a student we are not professional about marketing analysis. Professional researcher has

vast knowledge about marketing analysis. For lack of professional knowledge we can not

make our report properly.

- 10 -

Chapter-2

Analyze 4p, 4c & strategy

Of

Coca-Cola

- 11 -

ж Historical background of the company:

Coca-Cola is an international company. Bangladesh Coca-Cola Company controlled by CCFL

(Coca-Cola Farest Ltd), Atlanta USA. .Coca-Cola was first introducing at 1963 in Tejgoan

Industrial area under East Pakistan organization in Bangladesh. At 1972 Bangladesh

government took over the company under ministry of industry. In 1972 government handover

it to the “Mukety Jodda Kallan trust” as an abounded property form ministry of industry.

At 1972 Coca-Cola Company had a 50 bottle per mint (BPM) plant. Area was the company

approximately 1 acre.

At 1985 Coca-Cola Company established 470 Chiriakhana Road by implementing new 250

Bottle per minute (BPM) plant.

Because of market expunction and increase consumer demand Coca-Cola Company introduce

another 500 bottle per mint (BPM) plant with existing production line. At percent its total

production power is 750 BPM (bottle per mint).Now its total factory area 7.25 acre

approximately.

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ж Marketing mix:

The set of controllable tactical marketing elements product, price, place, promotion-which the

firm blends to produce the response it wants to the targeted market.

These four elements are often referred to as the 4Ps of the marketing mix. A marketer can use

these variables to craft a marketing plan. The four Ps model is most useful when marketing

low value consumer products. Industrial products, services, high value consumer products

require adjustments to this model.

ж 4, P Analyses

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Marketing Mix

PRICE PLACE PROMOTIONPRODUCT

ж Product:

The Product aspects of marketing deal with the specifications of the actual good or service,

and how it relates to the consumer's needs and wants.

Tabany Beverage has franchised the Coca-Cola which is available in cola flavors of

carbonated drink. Coca-Cola never comprise on the basis of its quality. Cock-Cola company

produce 3 types of RGV bottle and sells 8 types of cock bottle including plastic bottle.

Product Flavor Size

Returnable Glass Bottle

(RGB)

Cola 1 litter

Cola 1.75 litter

Cola 2.5 litter

Plastic Bottle

Cola 500ml

Cola 1 litter

Cola 1.5 litter

Cola 2.25 litter

X Brand name:

- 14 -

X Features:

Contains: Carbonated Water, Sugar, Caramel Color, and Acidulanf, Natural flavors and

caffeine.

ж Price:

Price is the sum of all the values that

consumer exchange for the benefit of having

or using the product or services. Below we

show the price level of Cock-Cola.

Type of bottle

Bottle Size

Whole seller Retailer Price ConsumerSingle Bottle

CaseSingle Bottle

CaseSingle Bottle

Case

Returnable

Glass Bottle

(RGB)

175 ml 6.23 tk 130.83 tk 7.11 tk 149.3 tk 8 tk 168tk

250 ml 7.78 tk 186.9 tk 8.88 tk 213.3 tk 10 tk 240tk

1 litter 23.33 tk 280.36 tk 26.80 tk 320 tk 30 tk 360 tk

Plastic bottle

500 ml 15.58 tk 373.8 tk 17.78 tk 426.72 tk 20 tk 480 tk

1 litter 27.25 tk 327.09 tk 31.12 tk 373.38 tk 35 tk 420 tk

1.5 litter

35.05 tk 420.55 tk 40 tk 480 tk 45 tk 540 tk

2.25 litter

46.72 tk 280.37 tk 53.34 tk 320 tk 60 tk 360 tk

X Payment period:

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Nutrition Facts Per 100mlEnergy 42 kcal

Fat 0g

Protein 0g

Carbohydrate 11g

Payment period is a period upon which price of product is paid. Coca-Cola company have

also a payment period that is, prepaid system for distributor.

ж Place:

Placement or distribution refers to how the product gets to the customer; for example, point of

sale placement or retailing. Place included with channels, coverage, transportation and

logistic support.

X Channals :

The Coca- Cola distribution channel is given below:

X Transportation:

Coca-Cola company give free transportation facility to there distributor.

X Logistice support:

Coca-Cola Company gives some logistic support to their retailer. They sales special

refrigerator to the retailer at a minimum price, also they give free service for refrigerator.

X Coverage area :

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CCFL Factory Distributor Retailer Consumer

Tabany Beverage covers Dhaka and Rajshahi division through there 80 distributaries .Below

we show the coverage area of Bangladesh:

ж Promotion:

This includes advertising a sale pro motion, publicity, and personal selling, and refers to the

various methods of promoting the product, brand, or company.

Promotion is concerned with the planning, implementation, and control of persuasive

communication with customers. Clear-cut objectives and a sharp focus on target customers

are necessary for an effective promotional program. Coca-Cola promotion is mainly based on

different kinds of advertising, so that people could be attracted mentally, emotionally. Coca-

Cola uses local advertisement and advertisement based on recent and important incidents. For

example, Coca-Cola made a new advertisement at the time of Eid and telecast it through TV.

Right now, for promotion, Coca-Cola is using the following activities:

X Television Advertising

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0%

10%

50%

30%

10%

0% 10% 20% 30% 40% 50% 60%

Highly dissatisfied

Dissatisfied

Not satisfied

Satisfied

Highly satisfied

X Billboards

X Adds on local newspaper

X Participating in various sort of fair.

X Sales promotion:

To increase sales Coca-Cola Company provide some intensive to their distributor, that is they

give one bottle of free Coca-Cola with each case.

4 c survey analysis on the basic of customer satisfactionж Customer solution:

Customer solution is product and services that the company offered how much and how to

solve the problem of the consumer. Customer satisfaction on customer solution depends on

product variety, quality, design and packaging.

X Variety:

Variety is known how many types of a product. Coca-cola offered 5 different size of cock

bottle in the market. Through this survey we found customer satisfaction level on variety of

Cock between male and female. These are given below with the graph.

- 18 -

Male customer satisfaction on variety

Female customer satisfaction on variety

X Quality:

Quality is the perception of a product. Quality of a product depends on its test and price .

Through this survey we find customer satisfaction on cock quality. This is given below with

the curve.

17%

46%

24%

11%

2%

0%

10%

20%

30%

40%

50%

Highlysatisfied

Satisfied Notsatisfied

Dissatisfied Highlydissatisfied

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0%

6%

63%

21%

10%

0% 10% 20% 30% 40% 50% 60% 70%

Highly dissatisfied

Dissatisfied

Not satisfied

Satisfied

Highly satisfied

Male customer satisfaction on quality

21%

71%

6% 2% 0%

0%

20%

40%

60%

80%

Highly satisf ied Satisf ied Not satisf ied Dissatisf ied Highlydissatisf ied

Female customer satisfaction on quality.

X Design and packaging:

Designing and packing is the shape of a final product. It influences people for purchasing the

product. Form our survey we find some people are like existing design and packaging of cock

and some are want to change existing design and packaging. There acceptation graph are

given below.

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1

2Need to changeNo need to change

23%

77%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Customer perception on design and packaging

ж Customer cost:

Customer cost is the amount of money by which customer purchase the product. Customer

satisfaction on customer cost depends on list price and discount offer. Through this survey we

find customer satisfaction on customer cost. The curve is given below.

Male customer satisfaction on cost

Female customer satisfaction on cost

ж Customer convenience:

- 21 -

0.00%

3.00%

16%

73%

8%

0% 20% 40% 60% 80%

Highly dissatisfied

Dissatisfied

Not satisfied

Satisfied

Highly satisfied

0%

6%

63%

21%

10%

0% 10% 20% 30% 40% 50% 60% 70%

Highly dissatisfied

Dissatisfied

Not satisfied

Satisfied

Highly satisfied

Customer convenience is the place in where customer purchases the product. Customer

satisfaction on customer convenience depends on location and channels. Cock sales through

general store, departmental store, and super shop. Through this survey we find in where

customer purchases cock. The curve is given below.

Consumer preference for parching Coca-Cola

ж Communication:

Communication is the people’s perception about company promotion and company activity.

From our survey we found that people most like two advertisement.

One is “Aklai khaiba,

Amare diba na”

We find people perception about this advertisem ent is “the model Tisha was filling Thirsty

than she tell her boy friend Aklai khaiba Amara diba na and coca-cola is available every

where in the country. It is the perfect product for full fill every body thirstiness.”

Another one “Ki re rangila buira

Parai notun aice

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20%

70%

10%

Genaral Store

Super Shop

Departmental Shop

Chailo thanda

Dili anda ”

We find people perception about this advertisement is “When you are thirsty have a cock and

coca – cola is accepted by all short of people”

STRATEGIES USED BY TABANY BEVERAGE

ж Market-scope strategy choices

1. Single-Market Strategy

2. Multi-market Strategy

3. Total-market Strategy

Among the three choices Coca-Cola uses the 'Multi-Market Strategy' for serve both the glass

bottled and plastic bottle in the market. The strategy is provided below-

ж Multi-Market Strategy:

Serving several distinct markets is called multi marketing.

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Objective: To diversify the risk of serving only one market.

Requirements:

(a) Carefully select segments to serve.

(b) Avoid confrontation with companies serving the entire market.

Expected Results: (a) Higher Sales. (b) Higher Market Share.

ж Product Strategies choices:

1. Product-Positioning Strategy.

2. Product Mix Strategy.

3. Product-Design Strategy.

4. New-Product Strategy.

5. Product line strategy.

Among the product strategies Tabany Beverage has used 'Product-Positioning Strategy' which

is characterized by the following:

Product-Positioning Strategy: Placing a brand in that part of the market where it will

have a favorable response compared with competing brands.

Objectives:

(a) To position the product in the market so that it stands apart from competing brands.

(b) To position the product so that it tells customers what you stand for, what you are,

how you would like customers to evaluate you. In the case of positioning multiple brands:

(a) To seek growth by offering varied products in differing segments of the market.

(b) To avoid competitive threats to a single brand.

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Requirements: Use of marketing mix variables, especially design and communication

efforts Successful management of a single brand requires positioning the brand in the

market so that it can stand competition from the toughest rivals and maintaining its

unique position by creating the aura of a distinctive product.

Expected Results:

(a) Meet as much as possible the needs of specific segments of the market.

(b) Limit sudden change in sales.

(c) Make customers faithful to the brands.

X Price-Fix Strategy choices

1. One-Price Strategy

2. Flexible-pricing Strategy

3. Product-Line Pricing Strategy

4. Bundle-Pricing Strategy

5. Price-Leadership Strategy

6. Pricing Strategy to build market Share

Among the price-Fix strategies, Tabany Beverage uses the 'One-Price Strategy' which is

characterized by the following:

One-Price Strategy: Charging the same price to all customers under similar conditions

and for the same quantities.

Objectives:

(a) To simplify pricing decisions.

(b) To maintain goodwill among customers.

Requirements:

(a) Detailed analysis of the firm's position and cost structure as compared with the

rest of the industry.

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(b) Information concerning the cost variability of offering the same price to everyone.

(c) Knowledge of the economies of scale available to the firm.

(d) Information on competitive prices; information on the price that customers are

ready to pay.

Expected Results:

(a) Decreased administrative and selling costs.

(b) Constant profit margins.

(c) Favorable and fair image among customers.

(d) Stable market.

X Promotional Strategy choices

1. Promotion-Expenditure Strategy

2. Promotion Mix Strategy

3. Media-Selection Strategy

4. Advertising Copy Strategy

5. Selling Strategy

6. Sales Motivation and supervision Strategy

Among all these promotional strategies, Coca-Cola Bangladesh is using mainly the

‘Promotion Mix Strategy’ which is characterized by the following attributes:

Specifies the roles that the three ingredients of promotion (advertising and sales promotion)

play in promoting a product is called promotional mix strategy.

Objectives:

To seek the better position in the market.

Requirements:

(a) Enough advertisement both in the local newspaper and also in the TV,

- 26 -

(b) Some kind of motivator factors or incentives for the distributor so that they can be

inspired to sell more Coca-Cola on a regular basis.

Expected Results:

(a) More customer response in the market,

(b) Increase in sales,

(c) Growth of market share.

Chapter-3 - 27 -

Findings

X Facilities of the organization

1. Own Transportation:

Coca-Cola company provide free transportation facility to there distributor. They have

sufficient number of vehicle to disturbed Coca-Cola.

2. Better Internal Communication:

Communication system can play vital role to work quickly. This helps to achieve the

organization goal.

3. Security system:

Every organization should ensure the security system for their safety. So this organization

has taken strong and sufficient security system to prevent the critical disaster situation.

4. Storage system:

There is sufficient stores capability and they can supply their products in time.

- 28 -

5. Quality control Panel: As other company there is a quality control panel in this

company. Coca-Cola Company never compromise with quality.

6. Sufficient use of computer:

These organizations give the interest on using of computer broadly. They use the

computer in every sector.

X Lacking of this company

1. Narrow coverage area:

Tabanay beverage covers only Dhaka and Rajshahi division.

2. Limited advertisement:

Advertisement is an important instrument for incising sales but Coca-Cola Company

telecast little advertisement.

3. No plastic bottle production sector:

Tabanay beverage has no capacity to produce plastic bottle for that reason they loss

their profit.

4. Insufficient wage for the casual worker:

In the company there are many casual workers. They work hard for the company but

their wage is not sufficient as their hard work.

- 29 -

5. Not enough facilities for casual workers:

Casual workers don’t get their wage timely .That’s why workers can’t do their work

at their best & their productive will be low.

6. No social working:

This organization doesn’t take any social task for that society. But they should do

because they operate their business in a society and that’s why they should have some

responsibility.

Suggestions:

X Increasing promotional activities with:

1. Discounts for buying in bulk.

2. Sticker/glass/other small gifts for buying more than two.

3. Print signs inside the cap that would provide consumers either with gift or

with good luck statements.

4. Provide 'luck-notes' inside the caps like fortune-cookies.

5. By sponsoring games/musical events/art shows/drama/cleaning programmers/

school event etc which would bring the consumers closer to Coca-Cola. And

promote Tabany Beverage to be socially responsible company.

X Advertising should be more concentrated on with use of present Medias like

advertisement on TV’s, Radios, newspapers and magazines and alternative media

like the following:

1. Huge Dummy Bottle in selected visible locations.

2. Neon Signs in selected visible locations

- 30 -

3. Paintings, Stickers and posters of Cock and on the sided and back panels of

local as well as inter city buses.

ж Conclusion:

From the visiting of Tabany Beverage we have identified that the beverage industry is

growing and identified their main weakness is insufficient promotional activities. A gap in the

market is also identified not explored by Tabany Beverage. On the other side, distribution

system is the strengths of Tabany Beverage.

From strategic marketing point of view, we see that Coca - Cola is taking corrective steps in

almost all the way. In very few sides Tabany beverage has lacking. Based upon these facts

recommended strategies would assist in the growth of Tabany Beverage in among the fierce

competition in the beverage industry.

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Chapter - 4

- 32 -

Bibliography:

ж Principal of marketing ( Philip Kotler & Gry Armstrong )

ж www.coca cola.com

ж Conversation with officer & Labor.

ж Magazine.

ж Information from retailer.

- 33 -

ж Appendix:

Form of each question:

Sex: Male Female

Age: 10 - 20 20 - 30 30 - 40 40 - 50 50 - 60

1. How much soft drink do you take per week?

250 ml-1litter 2litter-3litter 3 litter-4litter More……

2. How much money do you spend for soft drink per week?

10-30 TK 30-60 TK 60-100 TK 100-150 TK

More

3. What test of soft drink you generally preferred?

Lemon Cola Orange Mango

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4. Do you like Coca-Cola?

Yes No

5. If yes, then why?

Image Price Test Others……………… .

6. If the answer of question 4 is no, then why?

Quantity Bottle design Price Test Others……………. .

7. Would you accept any type of free gift with Coca-Cola?

Yes No

8. What kind of item do you prefer as free gift?

Glass Mug Cane opener Toy item Others……….

9. From where you usually buy Coca-Cola?

General store Departmental store Super shop One stop mall

10. From where you would like to large number purchase Coca-Cola?

Shop Retailer Mall

11. Would you like to give Coca-Cola as gift on special occasion?

Yes No

12. If yes where?

…………………………………………………………………………………………………

………………………………………………………………………………………………… .

13. In which occasion do you prefer to buy huge amount Coca-Cola?

Eid Wedding Ceremony Birthday party Festival Other…….

14. Why do you prefer Coca-Cola more than any other soft drink?

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…………………………………………………………………………………………………

…………………………………………………………………………………….……………

.

15. Do you know how many types of Coca-Cola in present market?

Yes No

16. Do you want any change in Coca-Cola?

Yes No

17. If yes, then would you expect to change?

Bottle size Bottle deigns Color Test Price

18. What price level you expected from Coca-Cola?

19. Which bottle size do you prefer for coca-cola?

250 ml 500 ml 1 litter 1.5 litter 2.25 litter

20. Which bottles do you usually purchase more for coca- cola?

250 ml 500 ml 1 litter 1.5 litter 2.25 litter

- 36 -

BOTTLE SIZE EXISTING PRICE

Excepted Price

High Low

500 ml 20

1 litter 35

1.5 litter 45

2.25 litter 60

21. In which season you purchase coco-cola more?

Summer Rainy season Winter Spring

22. Did you get any discount from Coca-Cola before?

Yes No

23. What type of discount you like most?

Cash discount Price discounts Others………………. .

24. Which test of coke you like most?

Old test New test

25. Are you satisfied about present price level of Coca-Cola?

Highly satisfied Satisfied Not satisfied Dissatisfied

Highly dissatisfied

26. Are you satisfied about test of Coca-Cola?

Highly satisfied Satisfied Not satisfied Dissatisfied

Highly dissatisfied

27. Are you satisfied about design of coca-cola?

Highly satisfied Satisfied Not satisfied Dissatisfied

Highly dissatisfied

28. Are you satisfied about variety of coca-cola?

highly satisfied satisfied not satisfied Dissatisfied

highly dissatisfied

29. Which media attracts you most for Coca-Cola?

TV Newspaper Magazine Signboard Billboard

30. Which advertisement you like most?

…………………………………………………………………………………………………

………………………………………..……………………………………………………… .

31. What do you understand from this advertisement?

………………………………………………………………………………………………… .

32. Comments about Coca-Cola as a whole.

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…………………………………………………………………………………………………

………………………………………………………………………………………………… .

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