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Business So You Want To Change

1.  2. Social Marketing Social Change with Marketing 3. What do we mean? Social marketing is the systematic application of marketing concepts and techniques to achieve specific…

Documents IMPROVING SERVICE QUALITY AND PRODUCTIVITY Chapter 14.

Slide 1 IMPROVING SERVICE QUALITY AND PRODUCTIVITY Chapter 14 Slide 2 Improving Service Quality The GAP Model is: A Conceptual Tool to Identify and Correct Service Quality…

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Customer satisfaction and service quality Module 3 (b) Lovelock, chapter 4 (pp.99-128) including appendix Selected Reading 3.1 Satisfaction and service quality Prior attitude…