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Consumer Attitude towards Asian Paints 1. INTRODUCTION While marketing any product we have to understand the behavior and attitude of the consumers. The attitude of the consumers…

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CHAPTER - 1 INTRODUCTION INTRODUCTION TO TOPIC INTRODUCTION OF CONSUMER BUYING BEHAVIOUR A Consumerâs decision to buy a product or service is the result of interplay of…

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1 CHAPTER ONE INTRODUCTION 2 INTRODUCTION Introduction to the Study Consumer Behaviour is the study of individuals, groups, or organizations and the processes they use to…

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INTRODUCTION Consumer behaviour is the study of when, why, how, and where people do or do not buy a product. It blends elements from psychology, sociology, social anthropology…