Documents Cult Branding

An introduction to Cult Branding Abhishek Gupta Ankur Verma Ankush Singla Anupam Choudhary (09FT-006) (09FT-018) (09FT-019) (09FT-022) Agenda 1. 2. 3. 4. 5. Introduction…

Business Cult Branding

1. Cult brands bring... • Loyalty and devotion • Repeat usage • Higher prices • Promotion by users 2. It’s all about what motivates peopleMaslow’s Hierarchy of…

Business Cult branding

1. Cult Branding www.cultbranding.com 2. What are Cult Brands? Brands are spheres of influence, and the most magnetic brands win in the marketplace. They get repeatedly chosen…

Business Cult Branding 1208846961547151 9

1. Cult brands bring... • Loyalty and devotion • Repeat usage • Higher prices • Promotion by users 2. It’s all about what motivates peopleMaslow’s Hierarchy of…