Slide 1 Marketing of High-Technology Products and Innovations Pricing Considerations in High-Tech Markets Slide 2 Key Points Customers evaluate transactions based on Cost/Benefit…
Slide 1 chapter pricing concepts for establishing value fourteen Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the…
Slide 1 Price = Sacrifice BenefitsSacrifice NBC_bottled_water_vs_tap384K_Stream.wmv Slide 2 13-2 Copyright ©2011 The McGraw-Hill Companies. Grewal M 2e Price is a Signal…