1. Consumer Behaviour 2. Based on concepts froms Psychologys Sociologys Anthropologys Marketings Economics 3. Why do we need to study Consumer Behaviour? Because no longer…

[email protected]@gmail.com12. Indian Consumer changes Middle class segment bulging Greater global exposure Larger disposable income Greater appetite &…

Consumer Behaviour Prepared by- Prof. Aashish Mehra PIMG M.B.A.-III Semester 2012 CONSUMER BEHAVIOUR STUDY OF CONSUMER MIND Concept of Marketing and Consumer Behaviour PIMG…

Consumer Behaviour Based on concepts from Psychology Sociology Anthropology Marketing Economics Why do we need to study Consumer Behaviour? Because no longer can we take…

Consumer Behaviour Based on concepts from Psychology Sociology Anthropology Marketing Economics Why do we need to study Consumer Behaviour? Because no longer can we take…

Consumer Behaviour Based on concepts from Psychology Sociology Anthropology Marketing Economics Why do we need to study Consumer Behaviour? Because no longer can we take…

1. THARAKA DIAS Director – My Media Network MBA(USA), BBA(USA), Dip in Mgt, ACIM(UK), FAEA(Dip in AEA-UK), FinstSMM(UK), CPM(Asia), MSLIM, 2.  Psychology  Sociology…

Consumer Behaviour Prepared by- Prof. Aashish Mehra PIMG M.B.A.-III Semester 2012 CONSUMER BEHAVIOUR STUDY OF CONSUMER MIND Concept of Marketing and Consumer Behaviour PIMG…

Consumer Buying Behavior Prof. Ahimpreet Jurry Marketing Management PGP/SS/2010-12//SEM1 Why do we need to study Consumer Behaviour? Because no longer can we take the customer/consumer…

Consumer Behaviour Based on concepts from Psychology Sociology Anthropology Marketing Economics Target Customer No store can be all things for all people Population is sub…