Enterprise Business Systems Learning Objectives Identify and give examples to illustrate the following aspects of customer relationship, enterprise research, and supply chain…
Customer Relationship Management (CRM) (CRM) IN HOTEL INDUSTRY What is Customer Relationship Management (CRM)? CRM entails all aspects of interaction a company has with its…
Chapter 8 Enterprise Business Systems James A. O'Brien, and George Marakas Management Information Systems, 9th ed. Boston, MA: McGraw-Hill, Inc., 2009. ISBN: 13 9780073376769…
Slide 1 1 CUSTOMER RELATIONSHIP MANAGEMENT (CRM) Holly Pund Jamia Seifert Nakia Sharp Olga Skiridova Slide 2 2 “CRM is the process of predicting customer behavior and selecting…