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Enterprise Business Systems Learning Objectives Identify and give examples to illustrate the following aspects of customer relationship, enterprise research, and supply chain…

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Customer Relationship Management (CRM) (CRM) IN HOTEL INDUSTRY What is Customer Relationship Management (CRM)? CRM entails all aspects of interaction a company has with its…

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Chapter 8 Enterprise Business Systems James A. O'Brien, and George Marakas Management Information Systems, 9th ed. Boston, MA: McGraw-Hill, Inc., 2009. ISBN: 13 9780073376769…

Documents 1 CUSTOMER RELATIONSHIP MANAGEMENT (CRM) Holly Pund Jamia Seifert Nakia Sharp Olga Skiridova.

Slide 1 1 CUSTOMER RELATIONSHIP MANAGEMENT (CRM) Holly Pund Jamia Seifert Nakia Sharp Olga Skiridova Slide 2 2 “CRM is the process of predicting customer behavior and selecting…