1. Chapter 16 The Dark Side of Consumer Behavior Consumer Behavior - A Framework John C. Mowen Michael S. Minor 2. Key Concepts Deceptive advertising Children’s ability…
Slide 1 Regulatory, Ethical, and “Green” Issues in Marketing Communications 3 Slide 2 When Is Regulation Justified? Benefits 1. Consumer choice is improved 2. Product…
Overview of Socially Responsible Marketing and Selected Issues of Interest to Stakeholders Emmanuel Chéron, Ph.D. Professor of Marketing SOPHIA UNIVERSITY FACULTY OF COMPARATIVE…