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Documents Chapter 16: The Dark Side of Consumer Behavior

1. Chapter 16 The Dark Side of Consumer Behavior Consumer Behavior - A Framework John C. Mowen Michael S. Minor 2. Key Concepts Deceptive advertising Children’s ability…

Documents Regulatory, Ethical, and “Green” Issues in Marketing Communications 3.

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Documents Overview of Socially Responsible Marketing and Selected Issues of Interest to Stakeholders

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