What is happening inside our craniums, amongst the cortex, hemispheres, neuroglia, and brainwaves when we feel on fire with creativity and when we don't? To find out,…

Ideas and practices for regularly gathering sources of inspiration, eliminating blocks to more easily access creative states, prolong them, and leverage their power to develop…

Who is Susan Conyers?

Part 3: Preparing the Message Another major transition in our study of advertising We have considered The Process and the Planning now we will venture into the creative effort²Preparing…

The Cannes Lions International Festival of Creativity is the biggest global award show in brand communications and an annual gathering of creative industry professionals.…

Sign up for a 3/1/13 online workshop covering the highlights of this presentation, 7 Tips for Writing Better Creative Briefs, co-presented by SVC and AIGA Seattle. $75 early…

A really short introduction to the basic elements of brainstorming. 45 pages with minimal text and a lots of examples.

What is concept thinking? A really short introduction to the basis elements of concept thinking. 27 pages with minimal text and a lots of examples.