Documents Chapter 10

Part 3: Preparing the Message Another major transition in our study of advertising We have considered The Process and the Planning now we will venture into the creative effort²Preparing…

Documents 1 Part 3: Preparing the Message Another major transition in our study of advertising We have...

Slide 1 1 Part 3: Preparing the Message  Another major transition in our study of advertising  We have considered The Process and the Planning now we will venture into…