Project Scope Step 1 1. Initial objective (brand analysis, new brand, rebranding, advertising)? 2. Resources available (time, people, money)? 3. Maneuverability (what can…

Blue Ocean Strategy Science of making competition Irrelevant Blue Ocean Strategy There are no permanently excellent companies, just as there are no permanent excellent industry.…

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Blue Ocean Strategy Science of making competition Irrelevant Blue Ocean Strategy There are no permanently excellent companies, just as there are no permanent excellent industry.…