The five principles of Effectuation 1. The âBird in the h andâ principle: Start with your me ans. Donât wait for the perfect opport unity. Start taking action, base d…
Slide 1 Effectuation: Elements of Entrepreneurial Expertise Saras Sarasvathy With inputs from: Nicholas Dew Edward Freeman Brent Goldfarb Graciela Kuechle Jeanne Liedtka…