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1. Business Research Methods The Role of Business Research 2. Business Research Defined Business researchis defined asthe systematic and objective process of generating information…

1. Business Research Methods William G. Zikmund Chapter 1: The Role of Business Research 2. Business research is defined as the systematic and objective process of generating…

1. BusinessResearch MethodsWilliam G. ZikmundChapter 1:The Role of Business Research 2. Business Research DefinedBusiness research is defined as thesystematic and objective…

1. Chapter 1: The Role of Business Research 2. Business research is defined as the systematic and objective process of generating information for aid in making business decisions.…

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