Slide 1Chapter Nine Pricing: Understanding and Capturing Customer Value Slide 2 Copyright 2007, Prentice Hall, Inc.9-2 What Is a Price? Narrowly, price is the amount of money…
Slide 1 Pricing Strategy Slide 2 What Is a Price? Narrow Definition: The amount of money charged or paid for a product or service. Broad Definition: The sum of all values…
Slide 1 Pricing Slide 2 What Is a Price? Narrow Definition: The amount of money charged or paid for a product or service. Broad Definition: The sum of all values consumers…
Slide 1 C HAPTER 9 Pricing: Understanding and Capturing Customer Value Slide 2 Copyright 2007, Prentice-Hall Inc.9-2 Discuss the importance of understanding customer…
Slide 1 eIFL Open Access Workshop, Poznan, 21 September 2006 1 Study on the economic and technical evolution of the scientific publication markets in Europe Fran ç oise…