Documents Chapter 11- slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter...

Slide 1Chapter 11- slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Eleven Pricing Strategies Slide 2 Chapter 11- slide 2 Copyright ©…

Education Kotler pom13e instructor_11

1. Chapter Eleven Pricing Strategies 2. Pricing Strategies New-Product Pricing Strategies Product Mix Pricing Strategies Price Adjustment Strategies Price Changes Topic Outline…