Documents 1 Course outline II n Product differentiation n Advertising competition n Compatibility competition....

Slide 1 1 Course outline II n Product differentiation n Advertising competition n Compatibility competition Heterogeneous goods Slide 2 2 Compatibility competition n Compatibility…

Documents Business Planning Lecture 6 Ch 10

Spring 2009 The industry maturity-competitive position matrix, the growth-share matrix, the directional policy matrix and the ge business/industry attractiveness screen not…