Licensed to: iChapters User Licensed to: iChapters User Sports and Entertainment Marketing, 3rd edition Ken Kaser, Dotty Boen Oelkers VP/Editorial Director: Jack W. Calhoun…
Slide 1 Unit 1Sports and Entertainment Marketing 1 Chapter 1 What is Sports and Entertainment Marketing?? 1.1 Marketing Basics 1.2 Sports Marketing 1.3 Entertainment Marketing…