What is Marketing? (Chapter 1) Objectives To define marketing and outline steps in marketing process. To explain the importance of understanding customers, and to identify…

CHAPTER 7 CHAPTER 1 Marketing: Creating and Capturing Customer Value Chapter Overview Define marketing and the marketing process. Explain the importance of understanding…

PowerPoint Presentation An Overview of Marketing: Managing Profitable Customer Relationships Chapter 1 Learning Objectives: Define marketing Outline the steps in the marketing…

1 Marketing: Managing Profitable Customer Relationships ROAD MAP: Previewing the Concepts • Define marketing and outline the steps in the marketing process. Explain the…

CHAPTER 1 Marketing: Creating and Capturing Customer Value 1 Chapter Overview 1. 2. 3. 4. 5. Define marketing and the marketing process. Explain the importance of understanding…

1. The 2011 Ad Banner Selling Guide 2. Purpose To help you listen to and understand your dealer’s advertising needs (whetherdealers fully know them or not) To help…