The traditional advertising model is under pressure. Advertising is evolving towards content marketing: instead of a big bang, campaign-only, approach, companies should evolve…

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Waste to fuel

Presentation during Inspiration Days of The Reference.

You studied several copywriting books. And read blog post after blog post about writing. But writing your own web copy? It’s a struggle. You know the grammar is fine. But…

This ebook will show you how to use the closed loop analytics you apply to your landing pages, SEO, business blogging, email marketing, lead nurturing, and social media channels…

AN ACT Relating to and regulating the business of banking and the exercise by corporations of fiduciary powers; affecting persons engaged in the business of banking and corporations…

Crowdfunding: Financing Your Small Business was a presentation given by Manolis Sfinarolakis, the Founder of Reality Crowd TV Media Corporation, at the University of Hartford.…