1. Submitted to:-Submitted by:- Dr. Raashid Saiyed Sunil Chhajar 2. 1. What are the core, actual and augmented product benefits of theConverse Chuck? 3. AUGMENTED PRODUCT…
1. Founded in 1908 in North Reading, Massachusetts by Marquis Introduced in 1917 “Converse All Star “ Renamed in 1923 the “Chuck Taylor ( known as Chucks)”…
CONVERSE: We Love You, Chucks! Case Summary In 1908, Marquis M Converse founded the Converse Rubber Shoe Company in Malden, Massachusetts. In 1917, about ten years after…