1. Founded in 1908 in North Reading, Massachusetts by Marquis Introduced in 1917 “Converse All Star “ Renamed in 1923 the “Chuck Taylor ( known as Chucks)”…
CONVERSE: We Love You, Chucks! Case Summary In 1908, Marquis M Converse founded the Converse Rubber Shoe Company in Malden, Massachusetts. In 1917, about ten years after…