1. Welcome to Business Strategy and PolicyJohn A. Hengeveld week 1 part 2 SCHOOL OF BUSINESS ADMINISTRATION TECHNOLOGY COMMERCIALIZATION PROGRAM 2. Introduction and Logistics…
Slide 1 Intra-Industry Analysis Game theory Competitor Analysis Segmentation Strategic Groups OUTLINE Slide 2 The Contribution of Game Theory to Competitive Analysis The…
Slide 1 SCHOOL OF BUSINESS ADMINISTRATION BA 495– John A. Hengeveld Spring 2004 Welcome to BA495 Business Strategy and Policy John A. Hengeveld Slide 2 SCHOOL OF BUSINESS…