Documents OBJECTIVE 2.07 Reinforce company’s image to exhibit the company’s brand promise.

Slide 1OBJECTIVE 2.07 Reinforce company’s image to exhibit the company’s brand promise Slide 2 WHAT IS A BRAND?  Brand: is all of the impressions and experiences consumers…

Documents OBJECTIVE 2.07 PART 1 - Identify company’s brand promise.

Slide 1 OBJECTIVE 2.07 PART 1 - Identify company’s brand promise Slide 2 Hmmmm…..  Why do companies develop brands?  How do they come up with brands?  What makes…