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Documents tagged

content strategy

Design Design for What Matters With Content Strategy

Designing for the web can be exhausting. Between arguing over which department gets to be on the homepage and explaining why a 47-page PDF won't work online, it's…

Design Use Your Words: Content Strategy to Influence Behavior

What if we were truly open to the language in our cities, our neighborhoods, our city blocks? What is our environment telling us to do? In this workshop, we’ll let the…

Design Better Web Projects Through Strategy

As people who work on the web we tend to get mostly tactical assignments, such as development of specific features, content, or visuals. How can thinking strategically lead…

Education Content Strategy: Do It For Your Users

Introduction to content strategy and user behavior. Presented at the first NU Team Content Meetup, July 15, 2014.

Education Your Brand: The Next Media Company

Your Brand: The Next Media Company will be released in October 2013. You can pre-order now on Amazon - http://bit.ly/TheNextMediaCompany.

Internet Content Solution Quick Start (June 2014)

An annotated slide deck from a webinar hosted by Stilo International and conducted on June 24, 2014. The talk introduces tactics for moving a content solution project forward…

Internet Content Strategy at a micro scale (Congility 2014)

Slides accompanying my talk at Congility 2014 on why micro companies need a Content Strategy (even if they have very little content to create), and on what Content Strategy…

Investor Relations B3Seminar: What Google wants & how to future-proof SEO - Patrick Altoft

SEO can no longer be treated as a stand-alone activity, with Google enforcing rules and changing its algorithm 300 times a year, the time has come for brands to stop thinking…

Internet Content Marketing and Content Strategy: A Peaceful Coexistence?

Align your content with your business objectives. Learn how content strategy and content marketing can both help you do that.