1. Content Strategy for UX 2. What, Why, When A short history of content strategy 3. 3 A few definitions… The main goal of content strategy is to use words and data to…
1. People-focused contentTips, tools and advice to make your content strategy work 2. PROMISE:1. Challenge your thinking about content.2. Show you that content is an asset…
where marketing meets technology & analytics We are a full service digital marketing agency We rely on technology & analytics to deliver superior marketing results…
1. Selling your Content Strategy to Executives Steve Walker, Experis@_SteveWalker #BuildContentStory @LavaCon 2. About the Speaker@_SteveWalker www.ExperisSpark.com LinkedIn:…
1. Content Managementand the Way We Work Society for Technical Communications, Chicago chapter Hilary Marsh www.contentcompany.biz & www.realtor.org 2. Background…